3 Ways To Increase Your Instagram Engagement

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Instagram is currently the largest social media platform in the world, with over 750 million users as of 2019. 200 million of those users visit a business Instagram page daily. Ensuring your company has a business profile not only legitimizes your business but also comes with its own unique set of analytics and advertising tools. In order to use Instagram to your businesses’ advantage you must engage with your audience. Take 20 minutes a day to increase your Instagram engagement.

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The first step to engaging with your audience is to determine who your audience is. You can do so by answering a few simple questions. Who currently purchases your product or service? Research your competitors, find aspects that differentiate you from them and make sure you have a clear value statement. If you try to speak to everyone you will end up speaking to no one.

 

You can increase your Instagram engagement in only 20 minutes a day. Spend that time engaging with your community. The Instagram algorithm is largely based on how much engagement your post gets within the first 20 minutes. Ensuring you are replying to the comments in a timely manner will push your content to the top of your followers feeds. Make sure to be checking on your tagged photos as well, quickly look at these images for user-generated content and ensure to leave unique eye-catching comments. Don’t forget to share photos and stories you are tagged in on your page! If you’re starting at the beginning and  have little engagement on your posts you can begin by monitoring relevant hashtags and leaving your unique comments there. Taking these simple steps will encourage followers to post and speak about your brand, building an engaged community.

 

Now the final step – Use Influencers! This is a great way to improve your brand’s visibility. Not only does this show your brand’s ability to engage with current trends, but it also is a fantastic way to increase your reach. Partner with an influencer that already garners large amounts of engagement and the work is already done for you!

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Posted in Beverage Marketing, Branding.