Sharing Instagram posts and stories that your business is tagged in on is a great way to encourage and create engagement on Instagram. User-generated content is also a fantastic way to acquire media for your page if you are short of content. Here is an easy step-by-step guide on how you can start doing this […]
3 Ways To Increase Your Instagram Engagement
Instagram is currently the largest social media platform in the world, with over 750 million users as of 2019. 200 million of those users visit a business Instagram page daily. Ensuring your company has a business profile not only legitimizes your business but also comes with its own unique set of analytics and advertising tools. […]
Want branding with a personality? Take Three Big Steps.
A strong brand is not only seen, but experienced Let’s talk branding. One of my favourite brands is Saje Natural Wellness. From the second I first stepped inside the store—experiencing the aura, the store design, the earthy tones—I understood this company believed in healing through wellness. Every product they sell measures up to their promise. […]
Does Your Logo Identify Your Brand? (Plus our 10 Point Logo Checklist)
Designing a logo is a challenging task. Although a necessary step, it can be daunting to come up with logo options based on market research alone. Most likely you won’t stumble upon some creative magic through that process alone, and you will need to have a thorough exploration of the company background, values, client expectations […]
Media Strategists – Masters of Time, Space and Dimension
Media planners & buyers are masters of knowledge not just on knowing what is the best platform for you to advertise your product or service, but also on knowing the right size – dimension, placement – space and even what time would be the best for your ad to be seen (be it digital, print […]
Ready for a Change? Web Audit Checklist for a Website Makeover
This is a good list to go through if you are looking at designing a new site, getting a make-over or switching to a content management system. The Visible Part of Your Website Does your home page grab attention? Is your navigation simple and intuitive? Is the design visually easy to follow? Is the site […]
Going Live With Your Website: What’s Involved?
Are you wondering what going live means? Your website (which is made up of a bunch of files) is hosted on a server somewhere through a hosting company (like bluehost) where you have a hosting package. You also have a domain (i.e., www.example.com) that you registered with a domain register. This can be with your […]